A Less Mysterious World of Art as a Business

Copyright © Keiko Stong Artist 2010

Continuing with the “Mysterious World of Art as a Business,” I have a question. Is the ideal situation for an artist to be able to create art for the world—and have it be their sole source of livelihood? If so, that’s where art and business/finance intersect (some would say “collide”).

As Keiko points out there are collaborations around the world between sponsors (those who put up the money) and art. There have been such globally famous art work in Singapore, Japan, Hong Kong, Germany, France, the U.S. and others.

Don’t get me wrong. I haven’t learned very much about the ins-&-outs of the business-side of art. However, as Keiko continues her artist journey, we are learning more and more. As we learn, why not share? Here are some ideas:

● Marketing tips

(how many people know your art?)

● Communication

(how do people hear about you?)

● Common Look & Feel

(Are artists supposed to be consistent?)

● Brand ME!

(what’s your market image?)

● Shows, Exhibitions, & Festivals

● Financial tips

(“tips” as in “suggestions” or “ideas”)

● Art as a Business

● Denizens of the Art World

For example, Keiko mentions that

“Art (like any other merchandise) will intersect with business wherever buyers and sellers exchange money and items.”

Next month, I’ll blog on one of these areas. I’ll let my creative side pick which one…unless anybody has a better idea.

Bill

William A. Stong

Telephone:            925-202-6244

E-mail: william.a.stong@gmail.com

Blog #: 10-04-015

“Art communicates emotion.”